“I’m going to tell you if a product is worth it with a simple yes or no”, intones the voiceover that’s spawned hundreds of reviews on TikTok. Here’s a breakdown of some of TikTok’s best-loved products, according to the Wild Outlier team.
Pixi DetoxifEYE depuffing eye gel patches
Verdict: Yes.
Packed full of hyaluronic acid and caffeine, these gel eye patches are super fun to wear and great at hiding that you didn’t get a good night of sleep.
Colourpop lippie stix in Infinite Best
Verdict: Yes.
This opaque, deep berry plum colour gives us all the fall feels.
NYX slim lip pencil in Peekaboo Neutral
Verdict: Yes.
This slim lip pencil is a note-perfect dupe of its much-more-expensive counterpart — Charlotte Tilbury’s Pillow Talk. In terms of getting way more than you paid for: the application of NYX slim lip pencils is smooth, creamy and the color is totally budge-proof. No wonder it won a coveted spot on Allure’s “Best of Beauty” Awards.
The Ordinary AHA 30% + BHA 2% exfoliating facial
Verdict: Yes (with caveats).
This hardcore facial exfoliant may look gruesome, but gives glorious results. Don’t leave it on for longer than 10 minutes though, and no more than twice a month. Don’t let TikTok trick you into getting a chemical burn!
Exfoliating Towels
Verdict: Yes? (If we could get our hands on it.)
This 8pc exfoliating towel set has been out of stock for months since it was mentioned on TikTok. The power of teens is real. But, judging by those so-gross-you-can’t-look-away videos, these exfoliating towels has the power to scrub away dead skin, ingrown hairs, mortal sins, bad credit, you name it.
L’Oreal Paris Telescopic Mascara
Verdict: Yes.
This product has been around for ages. (Our editor wore this exact mascara exclusively when she was in middle school, back when the tube was grey!) It’s no wonder why this product has had such a lasting hold on beauty lovers. Just prime your eyes with a lash curler, swipe a few coats, and it looks like you’re wearing false eyelashes.
e.l.f. Poreless Putty Primer
Verdict: Jury’s out.
Ah yes, the primer that supposedly “broke the internet”. This primer caused an utter feeding frenzy when it debuted in 2018 — spotting one at Walmart was akin to finding a unicorn. It was sold out everywhere. It’s since gone through a bit of a revival on TikTok, but here’s the thing: this primer smells so bad. Like petroleum. Maybe it’s just us, but out of all the e.l.f. products on the market, this one is low on our list of faves.
Milk Hydro Grip Primer
Verdict: No.
Did Mikayla Nogueira convince you to buy this? She’s a makeup goddess, but this primer is a sticky, synthetic-smelling mess. It also makes the surface of the skin feel tight. It’s too weird. Pass on this one.
Burt’s Bees Tinted Lip Balm in Red Dahlia
Verdict: YES!
It’s a resounding yes for Burt’s Bees Tinted Lip Balm. Red Dahlia is a gorgeous, universally flattering sheer deep red. At $5 a pop, keep one in your car, at your desk and in your purse.